Spirits Amplified

A Tribute to Music – and the Artists Who Dare to Stand Out.

Dare to Stand Out

Where Sound Meets Spirit 

At Old St. Croix, we believe in the power of creativity and the universal language of music. That’s why we’ve launched Spirits Amplified – a project where bold beats meet bold blends, where raw energy collides with refinement, and where passion creates unforgettable moments.

Music and fine spirits both demand dedication, harmony, and a deep sense of craft. With Spirits Amplified, we shine a spotlight on up-and-coming musicians – because we know that the right mix, whether of tasting notes or musical tones, can create something truly exceptional. We amplify new talent, just as we masterfully blend from hand-selected casks to craft our signature expressions. Because great experiences deserve to be shared.

Animalyze Amplified

We’re kicking off Spirits Amplified with Animalyze – the first in a series of collaborations where powerful music and visionary expression become part of our storytelling. This partnership is a tribute to those who break the mold, experiment boldly, and create something genuinely original.

A platform designed to help emerging artists grow

Backing New Sounds

Spirits Amplified isn’t just a celebration of music – it’s a platform designed to help emerging artists grow and get heard. Because real passion deserves a real audience.

What we offer:

– Exposure through our channels and partner networks
– Support for live shows, merch, and creative campaigns
– Visual content creation that elevates your sound
– Fan competitions and activations that spark engagement

Apply for Support

Want your band to be part of Spirits Amplified? Submit your story below – tell us who you are, what you sound like, and why you’re ready for the spotlight.

Old St. Croix – Honoring the Past, embracing the future

With the name change from A.H. Riise to Old St. Croix, we’re taking one step back – to take two steps forward. With the new name, we’re reviving the original vision that inspired Albert Heinrich Riise more than 150 years ago, when he made Danish West Indian rum known far beyond the shores of the islands.

Quiz

Quiz: XO – The Spirit of Time and Wood

How much do you know about XO Reserve? Test your knowledge about "XO" and have a chance to win Old St. Croix XO Legacy Reserve

Products

Easter vibes with Old St. Croix

Easter's around the corner, and it's time to enjoy springtime with family and friends!

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A unique Valentine’s gift

Valentine's Day is just around the corner, and what better way to treat someone you care about than with an extraordinary gift?

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Handpicked by our master distiller

A tribute to sailors on the seven seas

Excellent craftmanship

The beginning of a rum adventure

A tribute to West Indian traditions

24 unique blends from Old St. Croix

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Spirits Amplified

Dare to Stand Out

Where Sound Meets Spirit

Animalyze Amplified

A platform designed to help emerging artists grow

Backing New Sounds

Old St. Croix – Honoring the Past, embracing the future

Quiz: XO – The Spirit of Time and Wood

Easter vibes with Old St. Croix

A unique Valentine’s gift

The Taste of History

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Cream Original

Cream Original - A soft, creamy, and irresistibly indulgent — like a dessert you don’t want to share.

Cream Caramel

A luxurious Caramel Cream with a smooth and sweet taste of caribbean spirits, caramel, and sea salt.

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Family Reserve

Old St. Croix Family Reserve was first created in 2015 for a major Riise family reunion – a private gathering that takes place every five years.

Non Plus Ultra La Galante

Old St. Croix Non Plus Ultra - La Galante is named after Columbus’ ship Santa Maria La Galante, which carried him to St. Croix and the West Indies.

Non Plus Ultra Very Rare

Old St. Croix Non Plus Ultra - Very Rare is only produced when our Master Distiller identifies casks of truly exceptional quality from the finest distilleries in the Caribbean.

Non Plus Ultra Black Edition

Old St. Croix Non Plus Ultra - Black Edition is the most intense expression in the series. Crafted from selected casks sourced from renowned distilleries in the Caribbean.

Non Plus Ultra Ambre d’Or Excellence

Old St. Croix Non Plus Ultra - Ambre d’Or Excellence is the most elegant expression in the series – named for its amber-golden glow and sweet dessert wines.

Black Spinel

The 3rd blend in the Black Gem Collection, inspired by the rare black gemstones that hide deep beneath the soil and waters of the West Indies.

Black Larimar

The 2nd blend in the Black Gem Collection, inspired by the rare black gemstones that hide deep beneath the soil and waters of the West Indies.

Black Coral

The 1st blend in the Black Gem Collection, inspired by the rare black gemstones that hide deep beneath the soil and waters of the West Indies.

Signature

Signature is created as a tribute to the man behind our brand—the visionary pharmacist Albert Heinrich Riise (1810–1882), who journeyed to the Caribbean driven by a spirit of discovery.

Platinum Reserve

A.H. Riise Platinum is created from small batch of unique rum. The heart of the blend is two Solera aged rums from aged casks.

Centennial Celebration

A tribute blend not only to A.H. Riise, but also to the indigenous population of the islands as well as the Danish colonists.

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Black Barrel Navy Spiced

Old St. Croix Black Barrel Navy Spiced was developed in close collaboration between our Master Distiller and experienced bartenders — with one goal in mind: to elevate your cocktails.

Naval Cadet

Old St. Croix Royal Danish Navy - Naval Cadet was created in collaboration with the Cadet Association of the Royal Danish Naval Academy – the world’s oldest naval officer school, founded in 1701.

Navy Frogman

Old St. Croix Royal Danish Navy - Frogman was created as a tribute to the Danish Frogman Corps – an elite unit whose courage and strength help secure the safety we often take for granted.

Navy Strength

Throughout history, spirits and seafaring have gone hand in hand—along with a fair share of trickery and dilution. To ensure quality, sailors came up with a simple test: they poured the spirit onto gunpowder and lit it.

Navy Bitter

A tasteful Bitter with the taste of gentian root, quinine, bitter orange, coffee beans and a touch of vanilla.

The Frigate Jylland

Enjoying this blend means supporting the preservation of an iconic piece of Danish maritime heritage – the Frigate Jylland.

The Original Navy

When Albert Heinrich Riise began his production in the Danish West Indies in 1838, the Danish navy was among his first loyal customers.

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24 Experiences, 2025 Edition

Invite your senses on a journey with Old St. Croix - 24 Experiences. An exclusive tasting box that takes you back to the Caribbean islands.

XO Legacy Reserve

150 years ago, Danish pharmacist and adventurer Albert Heinrich Riise introduced spirits from the West Indies to the world under the name Old St. Croix – a tribute to the lush Caribbean island of St. Croix, renowned for its sugarcane cultivation.

175 Years Anniversary

In 2013, we marked 175 years since Danish pharmacist Albert Heinrich Riise first opened his Apothecary Hall on Saint Thomas in the Danish West Indies.

Thin Blue Line

When you enjoy this blend, you're also supporting Thin Blue Line Denmark — a nonprofit organization that helps current and former police officers who have been physically or mentally injured in the line of duty.

Where Sound Meets Spirit 