According to legends, this warning was inscribed on the Pillars of Hercules at the Strait of Gibraltar to mark the boundary between the known world and the new, unknown territories. With the Non Plus Ultra series, we push the boundaries of your expectations and take your senses on a journey into the unknown. Non Plus Ultra (NPU) are blends crafted from meticulously selected aged casks, bottled in beautiful, faceted carafes to create the ultimate experience. It is supreme class. Once you’ve tasted Non Plus Ultra, there is no turning back.

Natural flavor enrichment from old casks
The secret behind the unique taste of Non Plus Ultra lies in the carefully selected rum used for these blends. Each NPU is created from premium rum aged in old casks previously utilized for whiskey or fortified wines such as port, sherry and Madeira. For instance, the NPU Black Edition is made from rum aged in old and heavily burned Bourbon casks, while Ambre D’or is crafted from rum matured in casks that once held fortified wines as well as sweet and elegant dessert wines.

Casks previously used for fortified wines or bourbon are rich in residual flavours and aromas. As rum ages within these casks, it imbibes these characteristics, gaining layers of complexity, sweetness, and aromatic depth unachievable with new wood. The maturation process mellows the rum, enhancing its smoothness. The rum’s interaction with the cask softens the sharpness of the alcohol, yielding a more polished and velvety spirit.